We’re proud to announce that Pura Collagen has been handpicked for the official GQ Heroes 2025 gift bags - solidifying our place among the UK’s most culturally relevant, forward-thinking wellness brands.
Taking place from 2nd–4th July at the iconic Soho Farmhouse, GQ Heroes is one of the year’s most anticipated gatherings - an annual celebration of innovation, creativity, and modern leadership across fashion, media, technology, sport, and design. This year, Pura Collagen Sleep will be featured in the exclusive gifting suite, offering attendees a gateway to deeper, restorative sleep.
Curated by British GQ's Editors
Each product selected for the GQ Heroes gifting experience is handpicked by the editors of British GQ to reflect the needs and aspirations of today’s high-performance lifestyle. From tech to skincare to wellness, these selections embody purpose, innovation, and edge - and we’re honoured that Pura Collagen’s targeted, science-backed formulas have earned a place in this curated circle.
A Gathering of Visionaries
The 2025 edition of GQ Heroes boasts a line-up of cultural heavyweights including Oscar-nominated actress Margot Robbie, BAFTA-winner Jodie Comer, actor Jason Isaacs, and neuroscientist Dr Leor Zmigrod.
These influential voices embody the bold curiosity and progressive thinking that define the GQ Heroes platform. To share space with them - and to support their recovery and wellbeing through Pura’s innovative collagen solutions - is an incredible milestone.
Gifting the Future of Sleep & Recovery
Each guest will receive a deluxe sample of Pura Collagen Sleep - our bestselling night-time formula designed to enhance deep rest, improve skin health, and support whole-body recovery.
Formulated with PEPTIPLUS® collagen peptides, magnesium, glycine, L-theanine, and 5-HTP, Pura Sleep works with the body’s natural rhythms to:
- Promote deeper, more restorative sleep
- Support healthy cortisol and serotonin balance
- Improve skin hydration and elasticity overnight
- Encourage calm and clarity before bed
Free from melatonin, sugar, and synthetic additives, this is a clean, non-habit-forming solution that makes quality sleep both effortless and effective.
In short: it’s the ultimate Elite Rest Ritual for those who want to wake up recharged, rebalanced, and radiant.
The Ritual Behind Results
As wellness continues to evolve into a lifestyle of intentional performance and recovery, Pura Collagen remains at the forefront - bringing function, science, and beauty into everyday routines. Our inclusion in GQ Heroes 2025 underscores a growing shift: sleep is no longer an afterthought, but a strategy.
Join the Elite
Add two scoops of Pura Sleep into water or milk of your choice. Take a breath. Unplug from the day and power up your beauty sleep. Get yours here.