In today’s high-performance world, a good sleep routine is no longer a luxury, it’s a non-negotiable. From athletes to cultural icons, modern leaders are redefining what it means to be successful. They’re not burning out. They’re building in recovery.
The secret? A structured, science-backed evening routine that prioritises restoration - and elevates results. Welcome to your Elite Rest Ritual, powered by Pura Collagen Sleep.
Sleep as a Performance Tool
Top performers know that deep, restorative sleep is critical to staying sharp, focused, and energised. It’s during sleep that your body repairs, your brain resets, and your skin regenerates. Skipping it doesn’t just cost you energy - it costs you clarity, mood, muscle recovery, and visible vitality.
That’s why Pura Collagen Sleep is fast becoming the go-to evening supplement for high-functioning individuals who want more from their nights and their mornings.
Featured in the GQ Heroes 2025 Gift Bag
This July, Pura Collagen Sleep will be featured in the exclusive gift bags at GQ Heroes 2025 - a gathering of visionaries at the intersection of fashion, culture, technology, and performance. Hand-selected by the editors of British GQ, it’s a nod to the growing recognition of sleep as the ultimate edge.
Build Your GQ-Level Evening Routine
Want to sleep like a hero? Here’s how to wind down with intention, and wake up recharged.
1. Set the Tone
Start with a signal that it’s time to shift gears. Dim the lights, put your phone on do-not-disturb, and create a calming environment. A warm shower or a few deep breaths can help activate your parasympathetic nervous system - the one that tells your body it’s safe to rest.
2. Mix in Pura Collagen Sleep
Mix 2 scoops of Pura Sleep into water or a milk of your choice. Hot or cold, it’s up to you. Then simply stir until dissolved. It’s best taken 30 minutes before bedtime.
- PEPTIPLUS® hydrolysed collagen peptides to activate the body’s natural collagen production promoting healthier hair, skin, nails, and joints.
- L-Glycine, an amino acid and inhibitory neurotransmitter to calm the central nervous system.
- Magnesium to activate the parasympathetic nervous system which calms and relaxes you. Magnesium can also regulate the hormone melatonin, responsible for guiding the body’s sleep-wake cycles.
- L-Tryptophan is an essential amino acid that helps the body make proteins and certain brain-signaling chemicals. Your body changes L-Tryptophan into a brain chemical called serotonin. Serotonin helps control your mood and sleep.
- Zinc to support normal cognitive function.
3. Power Down with Purpose
Ditch the scroll and opt for a wind-down ritual that nourishes you: journaling, light stretching, or reading something that doesn’t activate your to-do list. Remember: recovery is productive.
4. Reflect, Don’t Ruminate
Before sleep, take a moment to reflect on your wins - no matter how small. This simple mindset shift reduces anxiety and boosts mood before bed, setting you up for better rest and a better tomorrow.
Ready to Sleep Like a GQ Hero?
Pura Collagen Sleep is the nightly upgrade for anyone who wants to lead with energy, clarity, and confidence. Because the real power move? Knowing when to rest.