In the age of high-performance living, sleep is no longer just rest - it’s recovery. For those who demand the best from their body, mind, and skin, the nightly ritual has evolved into something far more intentional: the Elite Rest Ritual.
At the centre of it? Pura Sleep - the formula trusted by beauty editors, loved by wellness insiders, and now featured in the GQ Heroes 2025 goody bag.
Rest Like a Hero
As GQ Heroes brings together some of the most forward-thinking minds across culture, fashion, and performance, it’s only fitting that Pura Sleep is part of the experience. Handpicked for this year’s coveted goody bags, it represents the new standard in sleep and skin synergy. This isn’t just a nod to rest, it’s a call to elevate it.
Inside the Formula: What Makes It Elite
Designed to support deeper rest and overnight regeneration, this nightly powder blend brings together clinically proven ingredients for beauty sleep that actually works. The best way for the body to absorb collagen is to break it down into smaller molecules called hydrolysed collagen peptides. Pura Sleep is a PEPTIPLUS® collagen powder, meaning it includes:
- Hydrolysed Collagen Peptides to activate the body’s natural collagen production promoting healthier hair, skin, nails, and joints.
- L-Glycine, an amino acid and inhibitory neurotransmitter to calm the central nervous system.
- Magnesium to activate the parasympathetic nervous system which calms and relaxes you. Magnesium can also regulate the hormone melatonin, responsible for guiding the body’s sleep-wake cycles.
- L-Tryptophan is an essential amino acid that helps the body make proteins and certain brain-signalling chemicals. Your body changes L-Tryptophan into a brain chemical called serotonin. Serotonin helps control your mood and sleep.
- Zinc to support normal cognitive function.
A Ritual That Works
Whether you're training for your next goal, pushing through demanding days, or simply striving to look, feel, and perform at your highest level - recovery is non-negotiable. It’s the silent engine behind every breakthrough, every glowing complexion, every sharp decision. True recovery doesn’t start at the gym or the spa, it starts at night.
Pura Collagen Sleep transforms your nightly routine into something far more intentional: a window for deep repair, cellular renewal, and visible skin transformation. With every serving, you're giving your body and mind the support they need to bounce back stronger- while waking up with skin that reflects the quality of your rest.
This isn’t just about winding down - it’s about stepping up. Stepping into a ritual designed to enhance your sleep, elevate your skin, and align with the life you’re building.
Join the Elite
Add two scoops of Pura Sleep into water or milk of your choice. Take a breath. Unplug from the day and power up your beauty sleep. If it’s in the GQ Heroes goody bag, it’s more than hype, it’s a hero-worthy habit. Get yours here.
Welcome to smarter sleep. Welcome to your Elite Rest Ritual.