Why Summer Is the Smartest Time to Start Taking Collagen

Why Summer Is the Smartest Time to Start Taking Collagen

Harnessing the Fresh Start Effect for Joint Health with Pura Flex

When it comes to adopting new health routines, timing matters - and science agrees. One of the most overlooked psychological drivers of successful behaviour change is the Fresh Start Effect: the idea that people are more likely to commit to new habits following a temporal landmark, like the start of a season, birthday, or new month.

Summer, with its natural transition in rhythm, sunlight, and activity, is one of the most effective seasonal triggers for health behaviour change. It’s the ideal time to start building sustainable habits - like daily collagen supplementation - and an opportunity to actively support your joint health as activity levels rise.

Enter Pura Flex+, a targeted collagen supplement designed to help reduce joint discomfort, support mobility, and enhance recovery.



The Fresh Start Effect: A Scientific Rationale for Habit Resets

A 2014 study published in Management Science introduced the Fresh Start Effect, showing that people are more motivated to pursue goals immediately following temporal landmarks, such as the beginning of summer or a holiday. These moments psychologically “wipe the slate clean,” helping us distance ourselves from past lapses and reconnect with our ideal selves.

Starting a health habit like taking collagen daily during summer leverages this effect:

- You're naturally resetting routines - meals, movement, sleep.

- There's increased motivation for self-improvement and well-being.

- Warmer weather encourages outdoor activity - perfect for joint mobilisation and collagen synergy.



Why Summer Activity Demands More Joint Support

Higher temperatures bring more movement: hiking, running, tennis, long walks, and spontaneous adventures. But this surge in physical activity can also increase joint strain, especially if you've been more sedentary during colder months.

Collagen is a critical component of joint structures, including cartilage, tendons, and ligaments. Over time, natural collagen production declines—leading to stiffness, discomfort, and slower recovery.

This is where Pura Flex+ plays a powerful role.

 



Pura Flex: Targeted Collagen for Mobility & Joint Comfort

Pura Flex+ is formulated with a clinically researched hydrolysed collagen peptide complex (FORTIGEL®), proven to stimulate the production of extracellular matrix components in cartilage. It also includes:

    • TENDOFORTE® Bioactive Collagen Peptides, combined with Manganese, which can help strengthen ligaments and tendons.

    • Vitamin C, which contributes to normal collagen formation to keep bones and cartilage healthy and strong.

Together, this formulation helps:

- Reduce joint pain and stiffness.

- Improve mobility and flexibility.

- Support recovery and resilience from physical stress.

In a clinical trial, FORTIGEL® was shown to improve joint function and reduce pain in active individuals after 12 weeks of consistent use.