How can flex+ help?

Its spooky season, so my children keep telling me. But what’s scarier than your tendons and ligaments screaming and your cartilage crunching like a monster munching under your bed? Every time I pass a skeleton displayed in a creepy fashion I can’t help thinking about connective tissue; bone buoyancy, ligament limberness and tendon tenacity (it’s a thing) and how scary things can get when there’s an issue with the white tissues. Want to know how to keep those ghoulish injuries at bay? Incorporate high grade, Bioactive Collagen Peptides® into your daily routine. It’s that simple.

Collagen is the most abundant protein in the human body and, for many reasons, it’s essential for good health and wellbeing. As well as being the primary structural protein in our conjunctive tissues, it also plays key roles in joint mobility, bone stability, skin smoothness and even the health of hair and fingernails. If you look good and feel good, its probably down to your collagen levels and if you feel either of those areas are waning, well, its probably down to your collagen levels.

Collagen peptides consist of amino acids. The naturally occurring “long chains” are effectively cut into smaller ones using an enzyme-based process, which means they are readily absorbed, easily digestible and more physiologically effective compared with long-chain collagen and other proteins. The Bioactive Collagen Peptides® (BCPs) that Pura uses are small patented polypeptides. They can partially survive digestion, which means they pass through the gut barrier, remain intact and exert their effects on the body’s tissues.

What a number of professional athletes know that the average weekend warrior does not, is that BCPs stand out from the broader class of other polypeptides because of their unique peptide chain structure. They are rich in proline and glycine, amino acids which form strong peptide bonds that are more resistant to being broken down by digestive enzymes.

To better understand why collagen supplementation is so important we need to take a look at the so-called white tissue and its relationship with muscles. The whole musculoskeletal system is connected and protected by a network of connective tissue, which includes muscle fascia, cartilage, bone and tendons and ligaments.

Collectively known as “white tissue,” this network is mainly composed of — you guessed it — collagen. Yet, most people don’t think about the white tissue until it hurts. Achilles tendon pain, ankle sprains, plantar fasciitis, patella tendon pain and ACL (anterior cruciate ligament) tears or IT band (iliotibial band) issues, which manifest themselves as aching, burning or tenderness, all occur when these parts of your white tissue are hurt or strained. I like to refer to this as my ‘white tissue issues’.

The team at Pura set out to address and correct white tissue issues in a state of the art collagen powder. Pura Collagen’s Flex+ utilises the precise peptide formulation of Fortigel® and Tendoforte®. The role of these two unique, patented collagen peptides is to improve joint health and stimulate cartilage regeneration, specifically. This powder blend, forged in science is a revolutionary joint and fascia rejuvenator and can be added into your daily routine in 2 simple scoops.

Once inside the body, Fortigel® accumulates in the joint cartilage, where it stimulates the so-called chondrocytes – cells which are responsible for regeneration of human cartilage – to produce even more collagen and proteoglycans. This leads to increased synthesis of these two major components of cartilage dry mass and helps combat progressive degeneration of cartilage tissue. Studies show not only repair, but new cartilage growth!

In equal dose, Tendoforte® sits in unison with Fortigel® and has a beneficial effect on collagen synthesis inside tendons and ligaments. Specific BCPs stimulate the white tissue cells in tendons and ligaments to produce new collagen matrix proteins, which helps sportspeople to train at high intensity, while minimizing activity related wear and tear of the white tissue.

What does all this BCP/synthesis/fascia recovery mean to you? It means you can run & ride further, pain-free and push harder in the gym than you could before you supplemented with collagen. It’s the ultimate performance dream and nothing at all to be scared about 😊.