Which Pura product is right for me? How to Choose the best collagen formula for your needs

Which Pura product is right for me?  How to Choose the best collagen formula for your needs

From our fast-acting Glow+ for hair, skin, and nails, to our award-winning new menopause Balance formula, Pura has a broad range of collagen products to suit different needs.

With so much choice, how do you know which formula is right for you? Here we explore what makes each of our collagen blends so unique and share the key pointers that will help you choose the product that’s right for you.

Why do I need a collagen supplement?

Collagen levels start to fall from your mid-twenties onwards at a rate of around 1% per year.  For women this rate of decline increases even more after menopause. Studies show that collagen levels drop by up to 30% in the first 5 years following menopause and continue to decline at 2% a year after that.

Other factors also accelerate collagen degeneration:

  • Alcohol and smoking both impact visible signs of skin ageing. Research shows that smoking is associated with increased severity of forehead and lip lines, crow’s feet, under-eye puffiness, and reduced lip fullness. Excess alcohol intake (more than 8 units per week) is linked to upper facial lines, under-eye puffiness, lines around the mouth, midface volume loss, and visible blood vessels.
  • Sun exposure: UVA rays from sunlight penetrate deep into the dermis, the middle layer of skin cells where collagen fibres are found. In an attempt to repair this collagen damage, the body produces special enzymes. Unfortunately, this newly repaired collagen can be slightly malformed, resulting in wrinkled, leathery skin.

What happens when we lose collagen?

Because collagen is the most abundant protein in the human body, collagen degeneration impacts everything from joints and bones to blood vessels, skin, and immune health.

Collagen and joint health

Type I and Type II collagen fibres provide strength, support, and flexibility to connective tissues throughout the body such as bones, tendons, ligaments, and cartilage. Collagen degeneration caused by injuries and the natural ageing process can lead to symptoms of joint pain and stiffness, often in weight bearing joints like knees and hips.

Collagen for hair, skin, and nails

Types I and III collagen are key for strong, healthy nails and hair, and for maintaining skin plumpness and elasticity. Signs of collagen loss include wrinkles, sagging skin, brittle flaky nails, and thinning hair.

Collagen and bone health

Collagen is an essential part of the honeycomb shaped matrix inside bones. Calcium and other minerals latch onto this honeycomb to create a strong bone structure. Collagen loss contributes to bone weakness, an increased risk of fracture, and conditions such as osteopenia and osteoporosis.

Collagen and the immune system

Skin, bone marrow, and the extra cellular matrix (a network of proteins and other molecules that provide structure and support to cells throughout the body) are important components of the immune system. And they all contain large amounts of collagen.  A poor supply of collagen affects our immune defences, compromising our ability to fend off and recover from infections.

Which Pura product is right for me?

The patented blend of Bioactive Collagen Peptides® in each of our formulas makes it easy to identify the right product for your needs.  Each strain of peptides is proven to target specific collagen receptors to increase collagen levels and stimulate the body’s own collagen production.


Frustrated by weak, brittle nails, dull sagging skin, or thin, lacklustre hair? Our award-winning Glow+ formula contains VERISOL® bioactive collagen peptides® that target skin, hair, and nail tissues.

Accompanied by vitamin C, vitamin D3, biotin, zinc, and selenium, the VERISOL® peptides in Glow+ have been shown to:

  • Restore a natural ‘glow’ to skin by visibly reducing deep lines and wrinkles and improving skin moisture.
  • Increase skin elasticity.
  • Stimulate hair follicles and improve hair growth and texture.
  • Improve nail strength and growth.

These improvements can happen in as little as 4 weeks when taken at the recommended dose of 10,000mg per day.  With prolonged use over time, Glow+ can also improve the appearance of cellulite.


Flex+ contains a unique blend of TENDOFORTE® and FORTIGEL® bioactive collagen peptides® alongside vitamin C and manganese to support joint strength, flexibility, and mobility. If joint pains, cartilage damage, arthritis, or sports injuries are hampering your fitness plans, Flex+ is the product for you.

Using 10,000mg of Flex+ every day can help reduce movement-related joint pain and discomfort in as little as 6 weeks.


Many women experience challenging symptoms during menopause such as hot flushes, brain fog, anxiety, insomnia, and vaginal dryness.  With this in mind, we created Balance – our complete menopause support formula.

Containing FORTIBONE® bioactive collagen peptides® for bone support and a blend of vitamins, minerals, and botanicals to optimise mood, memory, and hormone health, Balance is suitable for any stage of the menopause transition.

Women are at an increased risk of bone fractures and osteoporosis after menopause. Studies show that using bioactive collagen peptides® like FORTIBONE® can be effective in counteracting loss of bone mineral density post-menopause and contribute toward bone strength.


Insomnia affects around 1 in 3 adults in the UK at some point in life and is more common in women than men. Our Sleep formula combines the bioactive collagen peptides® PEPTIPLUS® that support general healing and repair of collagen-rich tissues during sleep, with active ingredients to calm the central nervous system and help you sleep for longer.  The rich chocolate and salted caramel flavour makes this a soothing and indulgent bedtime drink!


Frequent infections and slow recovery rates are signs that your immunity needs a helping hand. The IMMUPEPT™ bioactive collagen peptides® in Protect support collagen-rich tissues throughout the body that form our immune defences.  Also in the mix are ginger root, zinc, iron, and vitamins C, D, and B12 to bolster immunity, enhance energy and aid cognitive function.

The Pura range is founded on the principle of using high quality ingredients that are pure and proven to provide optimum results. Find out more about the benefits of collagen and get inspired by delicious recipe ideas over on the blog and check out the full range of products in the Pura shop.