Our never-ending pursuit of these noble goals can be totally exhausting, not to mention confusing. So it’s good to know that adding collagen to your daily routine can be one easy way to start achieving it all. Why? Because collagen is one of the most abundant proteins in our body. It’s like the glue that holds us together and it’s a major component of tendons, ligaments, skin, muscles and bones. As we age, our collagen begins to deplete. By our 40s, we’ve generally lost about third of what we had at peak, in our early twenties. What suffers most are things like our skin, hair and joints, and that’s true for both men and women. If you don’t act, joint pain, fine lines, osteoporosis, brittle nails and all the other familiar signs of ageing can soon start to take over. Collagen is a powerful antidote, reducing the effects of aging such as sagging skin, wrinkles, hair loss, reduced bone density and muscle loss, making your skin glow and helping you to live your healthiest and most beautiful life, for longer. Proven benefits Scientific studies have proven that supplementing your diet with high quality collagen peptides blended with the right supporting ingredients triggers the body’s natural collagen production. It’s not a fad product or even a pure beauty product. It’s a health and wellness product, working from the inside out. The trouble is that with so many brands on the market, which should you chose? The answer has to be Pura Collagen products, because of our exclusive use of patented collagen peptides which have scientifically proven physical impacts. Incorporated into your daily health regimen, they are your best anti-ageing strategy. While results will always vary depending on how the body uses different collagen types to aid its internal function, we can back all of our impact claims with science. If taken daily, our customers will see visible and tangible results, sometimes in a little as two weeks! Size matters: Getting the correct dose The Pura Collagen+ range delivers 10,000mg daily of scientific grade collagen peptides, expertly engineered for their purpose; flex+ for promoting healthy joints and tendons for increased mobility and glow+ for beautiful hair, skin and nails. They are perfect foundational supplements that support an ideal anti-ageing strategy, for both men and women. Forget pinks vs blues One common misconception is that certain collagen products are better for women or men. This is pure marketing fluff. The truth is that high quality collagen peptides enhance and restore a more youthful appearance and active lifestyle for everyone looking to boost their body’s natural collagen production. That’s why we never wrap our products in anti-scientific gender-specific packaging. Instead we offer expertly crafted collagen blends that provide support for healthy joints, strong bones, more mobile ligaments and tendons, improved athletic performance, overall gut health, glowing radiant skin, lush hair and strong beautiful nails. And which of us wouldn’t benefit from that? We trust the science. We hope you will too.