It’s spooky season, so my children keep telling me, but what’s scarier than your tendons and ligaments screaming and your cartilage crunching like a monster munching under your bed? Every time I pass a skeleton displayed in a creepy fashion, I can’t help thinking about connective tissue; bone buoyancy, ligament limberness and tendon tenacity (it’s a thing) and how scary things can get when there’s an issue with the white tissues. Want to know how to keep those ghoulish injuries at bay? Incorporate high grade, Bioactive Collagen Peptides® into your daily routine. It’s that simple.

What Does Collagen Do?

Collagen is the most abundant protein in the human body and, for many reasons, it’s essential for good health and wellbeing. As well as being the primary structural protein in our conjunctive tissues, it also plays key roles in joint mobility, bone stability, skin smoothness and even the health of hair and fingernails. If you look good and feel good, it’s probably down to your collagen levels, and if you feel either of those areas are waning, well, it’s probably down to your collagen levels. Collagen peptides consist of amino acids. The naturally occurring ‘long chains’ are effectively cut into smaller ones using an enzyme-based process, which means they are readily absorbed, easily digestible and more physiologically effective compared with long-chain collagen and other proteins. The Bioactive Collagen Peptides® (BCPs) that Pura uses are small, patented polypeptides. They can partially survive digestion, which means they pass through the gut barrier, remain intact and exert their effects on the body’s tissues. Collagen is clever, and when used correctly can target different areas of the body for specific needs. For more information on how that works, have a look at our blog, ‘What is Collagen and How Does it Work?’.

What is Adipose Tissue?

To better understand why collagen supplementation is so important, we need to take a look at the white adipose tissue and its relationship with muscles. The whole musculoskeletal system is linked and protected by a network of connective tissue, which includes muscle fascia, cartilage, bone, tendons and ligaments. This can be broadly grouped into two types of adipose tissue found in all mammals: brown, and white. The white adipose tissue network is mainly composed of — you guessed it — collagen. Yet, most people don’t think about the white tissue until it hurts. Achilles tendon pain, ankle sprains, plantar fasciitis, patella tendon pain and ACL (anterior cruciate ligament) tears or IT band (iliotibial band) issues, which manifest themselves as aching, burning or tenderness, all occur when these parts of your white adipose tissue are hurt or strained. I like to refer to these as my ‘white tissue issues’.

How flex+ Can Help Your ‘White Tissue Issues’ At Pura, we’ve set out to address and correct white tissue issues in a state of the art collagen powder. Pura Collagen’s flex+ utilises the precise peptide formulation of FORTIGEL® and TENDOFORTE®. It’s been scientifically proven that specific Bioactive Collagen Peptides® are more effective than generic collagen, which is why we use FORTIGEL® and TENDOFORTE® in Flex+. The role of these two unique, patented collagen peptides is to improve joint health and stimulate cartilage regeneration, specifically. This powder blend, forged in science, is a revolutionary joint and fascia rejuvenator and can be added into your daily routine in 2 simple scoops. Once inside the body, FORTIGEL® accumulates in the joint cartilage, where it stimulates the so-called chondrocytes – cells which are responsible for regeneration of human cartilage – to produce even more collagen and proteoglycans. This leads to increased synthesis of these two major components of cartilage dry mass and helps combat progressive degeneration of cartilage tissue. Studies show not only repair, but new cartilage growth! In equal dose, TENDOFORTE® sits in unison with FORTIGEL® and has a beneficial effect on collagen synthesis inside tendons and ligaments. Specific BCPs stimulate the white tissue cells in tendons and ligaments to produce new collagen matrix proteins, which helps sportspeople to train at high intensity, while minimising activity related wear and tear of the white tissue. This makes Flex+ the perfect collagen for tendons, joints and ligaments, directly optimising their health.

Join the Collageneration

What does all this BCP/synthesis/fascia recovery mean for you? It means you can run and ride further, pain-free and push harder in the gym than you could before you supplemented with collagen. It’s the ultimate performance dream and nothing at all to be scared about. Don’t just take our word for it – read the fitness stories of those who have used flex+ collagen for exercise and saw first-hand its effects on their athletic journeys, from Georgina’s story of ‘Tri-ing to Train’ to Rachel’s story of workout recovery. Alongside flex+, at Pura, we have a range of collagen peptide powders that are each designed to target a different use for collagen within the body. So, you can combine our products to create the collagen routine that works best for you and join the collageneration.