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Jennifer Mo, Managing Director and Co-Founder

“As an American teenager, I was very successful in downhill skiing, softball and field hockey, representing my state in many sports. Through my Health and Human Services degree at the University of New Hampshire, I learnt even more about performance nutrition, anatomy and genetics.

In my first job with a Californian sports nutrition retailer, I advised everyone from professional athletes to Navy SEALS. Then in the Far East, I liaised with government ministries to ensure our products met and even exceeded their legislative requirements.

Family life brought me to the UK and I joined the European team for a L.A.-based protein supplement company. Through our business trips, I and my colleague and now co-founder Rob saw how popular collagen was Stateside. You can read more about a key moment in my Returning to running blog . I’d been living with injured joints since I was 18. When I started taking collagen, I was delighted by both the internal and external results. This sowed the seeds for Pura Collagen.”